Let’s investigate how both are great on their own, but also how combined they cut through the competition like a double-edged sword.
Good question, is it SEO or content? Just tell me! Don’t make me read this. Well, the answer is both! Let’s investigate how both are great on their own, but also how combined they cut through the competition like a double-edged sword.
SEO
If you’re thinking SEO has a slight edge, you have a strong argument. SEO helps you rank up quickly. In addition, it will help you find out which pages on your website are popular so you can triple down on them, and make further improvements to attract even more customers. Once you find out which keywords are best to promote your website, something you can do using Zuitte’s detailed research and analytics tools, it becomes a pure funding game. The more money you pour into marketing ads using the optimized keywords that Zuitte suggests, the more visitors on your website. However, this is where the road the success kind of hits a wall and content takes over in importance.
Content
As great as SEO is, it’s nothing if you don’t have attractive content on your website. Having a daily blog like an article, video, or podcast goes a long way to attracting customers or keeping them engaged for reoccurring sales. Content is really important. Here at MyDev and Zuitte, we constantly encourage our users to push out quality content daily to keep the word out on your business. Two things happen if you stop producing content for your website. First, you don’t flex your creative muscles which makes producing future content harder, and consequently, secondly, you lose the enthusiasm to keep writing or recording. Remember starting an online business requires a lot of hard work and input by the owner or team. Actually, it requires approximately 60 hours a week for about a year to really get an online presence that’s successful enough to generate reoccurring sales. So, writing or recording content for 1–2 hours/day is just a small part of the operations but critically to marketing.
Conclusion
Does SEO or content have an edge over the other? One could say SEO has a slight edge over content but only if it’s a profitable endeavour where the funds pouring into SEO are converting into actual sales vs just clicks. If SEO funding is not converting into sales, and for most new startups it’s not, then you absolutely need to compliment your marketing campaigns with actual valuable content to attract and convert prospects clicking your ads into paying customers. SEO is something you pay for; content is something that takes effort and creative input. Both linked together are a killer combo. So, stop slacking off on writing or recording content and start running SEO ads or email campaigns today with Zuitte. Zuitte is your all-in-one CRM helping generate the sales you dream for.
Remember, Zuitte was built by entrepreneurs, for entrepreneurs, its mission is to help everyone turn their passions into a real profitable business.
Try Zuitte today at MyDev.com
For any questions, contact: management@zuitte.com or call: 224–279–1076
