Stop Creating Fake Reviews + Negative Reviews Can Help You!
Feds warn companies: Fake online reviews could lead to fines
In a recent October 14th newswire by AP titled “Feds warn companies: Fake online reviews could lead to fines,” “Federal regulators say they are cracking down on “an explosion” of businesses’ use of fake reviews and other misleading messages to promote their products and services on social media.”
Here at irevu.com, we believe there’s no need for fake reviews. Businesses should simply make it easier for customers, clients, or prospects alike to leave a review. If there’s a negative review, the business should view it as an opportunity to leave a public comment which according to a 2018 Harvard Business Review study* has been found to positively influence prospects to try the product or service since the reply shows customer care.
Imagine if all the businesses in the world are creating fake reviews while yours is and it’s not afraid of negative reviews. This would imply that the business strongly believes in the product or service. In addition, it means you’re not afraid to share words publicly and be open to further scrutiny. Surprisingly public comments are found to garner empathy from prospective viewers rather than resolving issues privately and not leaving any public feedback.
Consider using irevu for knowing when negative feedback is posted. Irevu’s proprietary software is linked to all the popular rating applications which automatically notifies the irevu subscriber of any negative reviews.
This way the social media manager can open a customer ticket or resolve the client issue ASAP.
For any questions feel free to contact: firstname.lastname@example.org or call (224)279–1076.
*In a 2018 Harvard Business Review article titled “Study: Replying to Customer Reviews Results in Better Ratings” Davide Proserpio and Giorgos Zervas found “that when hotels start responding, they receive 12% more reviews and their ratings increase, on average, by 0.12 stars. While these gains may seem modest, TripAdvisor rounds average ratings to the nearest half star: A hotel with a rating of 4.26 stars will be rounded up to a 4.5, while a hotel with 4.24 stars will be rounded down to a 4.